As the cost of living crisis blew up in March, and millions faced “starve or freeze” choices, it emerged – with dismal timing – that the rollout of the government’s newly digitised Healthy Start fruit and veg voucher scheme for low-income mothers was in chaos.
About 550,000 mothers who are pregnant or who have children aged three or under are in theory eligible for the scheme, which is worth between £4.25 and £8.50 a week. Designed to ensure their children get their five-a-day portions, milk or formula, it should have been a timely boost.
