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Fortune
Fortune
Jeremy Kahn

Digital watermarks won't save us from deepfakes and AI scams

Image of a screen that says "Voice Cloning Powered by AI" and a graph of an audio signal. (Credit: Chris Delmas—AFP via Getty Images)

Hello and welcome to Eye on AI.

It is fast becoming apparent that we are living in a new age of inauthenticity, midwifed in no small measure by generative AI. This week brought news of robocalls in New Hampshire using a voice impersonating President Joe Biden—almost certainly created with easily available voice cloning AI software— urging Democrats to “save their vote” for November and not to vote in today’s Republican primary. New Hampshire has open primaries, meaning voters do not have to be registered party members to vote, and some Democrats had hoped to hurt Donald Trump’s chances of securing the GOP nomination by casting ballots for his rival Nikki Hailey.

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