Aston Villa versus Everton is not usually considered to be among the Premier League’s biggest games, but it would probably have felt like a big deal to Alex Chesterman: both teams’ shirts were bore the name Cazoo, the online used-car retailer founded by the serial entrepreneur.
The Cazoo derbies, both won by Villa this season, were the product of a marketing blitz, as the new company and its rivals raced to disrupt the secondhand car market.
