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Evening Standard
Evening Standard
Business
Peter Firth

Digital businesses are turning their sights on the cost-of-living crisis

The cost-of-living crisis might be the most dispiriting thing since Covid. Across the country, it is observable in the emergence of community “warm rooms” and the surging number of people visiting food banks. Shift workers are taking on more hours to make ends meet. Bills are ticking up and there’s the grim sense of opportunities narrowing. And it doesn’t look like the problem is going to shift any time soon.

Fixing the cost-of-living crisis falls squarely under the government’s remit. While many have called for a windfall tax on rich companies and subsidies for those struggling to heat their homes, a policy-related answer has yet to materialise. In the meantime, innovators in the tech sector seem to be forging ahead with products that help people save money, or cut costs altogether.

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