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Tribune News Service
Tribune News Service
Business
Jami Ganz

Digital Black Friday sales top projections despite inflation, report says

Black Friday Inflation Adobe Adobe Analytics Covid-19

Deal-hunting Americans shrugged off sky-high inflation on Black Friday, spending in record-breaking numbers online even as brick-and-mortar stores enjoyed the fading of COVID-19 concerns.

Customers spent $14.42 billion between Thanksgiving and Black Friday — up from a combined $14.04 billion initially projected, according to Adobe Analytics.

Online holiday season shopping was projected to rack up $210 billion, up from last year’s $205 billion, which was itself a marked increase from 2020′s $188 billion, Adobe Analytics reported.

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