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Fortune
Fortune
Ben Weiss

‘Digital art is here to stay’: Despite market downturn, NFTs are still popping up in galleries, including this small NYC exhibition space

A view of a crowd the window of the NFT gallery. (Credit: Ben Weiss—Fortune)

A small crowd gathered late last week inside 0x.17, an art gallery within a waterfront venue at the southern tip of Manhattan. Across the wall hung eight portrait-sized monitors that showcased a collection of eight non-fungible tokens, or NFTs, just unveiled by the online marketplace SuperRare.

Conversation buzzed, drinks from a nearby bar flowed, and no one seemed particularly bothered by the cloud that's hung over the NFT market for more than a year: The overall market has tanked some 90% since peaking in January 2022, according to CryptoSlam.

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