A Newcastle digital agency is celebrating its 20th anniversary by launching an expansion drive powered by substantial five-figure investment.
Readysalted provides web development, user experience and digital transformation services for clients around the world in a wide range of sectors, and already has household names among its client base, including Sage, Ladbrokes and Durham, Newcastle and Cambridge Universities. The firm worked with regional fund management firm NEL Fund Managers to secure the North East Small Loan Fund investment, which it is using to maximise its presence in its home region, introduce new services and carry out its biggest ever business development campaign.
Three new jobs are expected to be created this year, with more to follow as the business grows, and after increasing its turnover by 50% last year, the management team is aiming to do the same again in the coming year.
Read more: North East creative agency Blue Kangaroo opens Bristol office
Founder Simon Honeywood, who set the business up soon after graduating from Northumbria University, said: “The tools we create and services we provide are all designed to help improve and transform their operations, and this is a road down which we’re now going ourselves. We’ve spent the last 18 months looking at the business’s future strategic direction, examining our service offering and processes, making enhancements where we saw the opportunity to do so and refocusing on our core development skills.
“We’re already working all over the world, but one of our prime goals now is to build our client base across the North East and show regional businesses how we can use our experience and expertise to transform their digital operations and so increase their productivity. Most of our work has come in via recommendation and word of mouth, and we now want to increase our pipeline of new projects by focusing more dedicated resources on business development activity to clarify the breadth of expertise we can offer.
“We’ve recently picked up our biggest ever contract and feel confident that there’s a lot more to come. We developed a very positive relationship with the NEL team right from the off and their ideal investment model gave us precisely what we needed to supporting our expansion plans.”
Susan Snowdon, investment executive at NEL Fund Managers, added: “Simon and the Readysalted team have a huge range of commercial and technological experience to apply to executing their development plans and it’s exciting to be working with such an ambitious business.”
Sign up to receive regular North East business news emails HERE
READ NEXT
- Billionaire Elon Musk would 'strongly consider' North East for next Tesla gigafactory
- Read more North East business news here
- People on the move: key North East appointments and promotions
- North East deals of the week: key contracts, acquisitions and investments
- Newcastle fintech firm Bottlepay to close app
