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The Independent UK

Business

Erin Keller

Didn’t it just end? Target already launching its back-to-school deals as chain looks to lure shoppers

Target United States Michael Fiddelke Hollister Overtime Owala Poppi PwC

Target is sending shoppers back to classrooms early this year, kicking off its back-to-school deals ahead of previous years in an apparent bid to compete with Amazon’s Prime Day.

Starting Wednesday, the deals include 50 percent off its Target Circle 360 membership and several new brand collaborations, including LoveShackFancy, Overtime, Poppi, Owala and Hollister, along with expanded private-label offerings.

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