Last fall, Denver Broncos coach Sean Payton made an under-the-radar commercial appearance for lululemon during the 2023 NFL season.
In the 30-second ad, men are seen ripping off their pants and making a mad dash to a lululemon store. While running to the store, the men pass by Payton and Wayne Gretzky on a golf course.
Payton and Gretzky are already wearing lululemon, so they don’t join in the panic.
“Rookies,” Gretzky says to Payton, who shakes his head.
Payton shared the commercial on his Twitter/X page last October, but it was only seen by followers who also followed Gretzky because of the way the coach formatted his tweet.
“@WayneGretzky and I can confirm @lululemon ABC pants are that comfortable,” Payton tweeted.
Here’s the ad:
@WayneGretzky and I can confirm @lululemon ABC pants are that comfortable. pic.twitter.com/As629yof4X
— Sean Payton (@SeanPayton) October 14, 2023
The commercial was first uploaded on lululemon’s YouTube page on Oct. 9 last year.
Payton is no stranger to endorsement deals — he is the only coach in the NFL with a shoe deal from Michael Jordan. With shoes and clothes secured, the only apparel sponsorship left for Payton is a hat deal. Perhaps that will arrive in 2024.
