It seems recent history is repeating. In November, Netflix was roasted when an exec posted an AI-generated image to announce the launch of AI game development two weeks after the company closed its AAA studio Team Blue. You might think that would have taught industry players to be aware of the optics at least, but Microsoft's XBox is now facing a similar flak.
Two weeks ago, Xbox communicated thousands of layoffs, cancelling games like Everwild and Perfect Dark in the process. The finger was inevitably pointed at AI. Now Xbox's graphics development lead has announced that his department is hiring – with what appears to be a bad AI-generated image as if to prove that it urgently needs the staff (see our pick of the best game development software if you prefer to work on your own game).
