Whoop just made a bold play to shake up the wearable subscription model. Alongside the launch of Whoop 5.0 and Whoop MG, the company has unveiled three new membership tiers and some of the most generous upgrade options I've seen from a wearable brand.
This is especially refreshing after the shock of the Garmin Connect+ launch only a month ago. Of course, Whoop has always placed a big emphasis on its subscription model, giving it a competitive edge over other wearable companies that introduced this later.
