When it comes to branding trademark battles, we've seen plenty of David vs Goliath stories over the last few years. Indeed, it often feels somewhat celebratory when a small brand takes on a big one and wins. But here's an example where the similarities clearly aren't coincidental.
Have you heard the one about the 'dog fashion' magazine called Dogue? No, it isn't a joke – Dogue is a real independent magazine focussing on canine fashion. And Vogue publisher Condé Nast has filed a lawsuit accusing it of trademark infringement. It's pretty obvious from the covers that this is a blatant parody – unsurprising given that Vogue has produced some of the best magazine covers in the world.
