The days where iTunes was at its peak were some of the best times as a music buff, and I still remember the thrill of receiving gift vouchers and carefully planning which latest music release to add to my basket. But then Apple Music entered the room, and iTunes was shoved into the shadows of the best music streaming services, resulting in its phase-out in 2019.
Though the iTunes store remains native to the iPhone ecosystem, the days of scouring through its library and deciding how to strategically spend that £15 voucher are long behind us. But the OG digital music purchasing service has made a sudden comeback, and it’s all because of Taylor Swift.
