After Barbie's massive success at the box office and Award Season, Mattel quickly started working on another big screen adaptation. That title arrived in theaters this past weekend: Travis Knight's Masters of the Universe starring Nicholas Galitzine. Unfortunately the movie failed to make money in its opening weekend, but Amazon doesn't seem to think it's actually a flop. Let's break it all down.
MOTU was expected to have a soft opening, and that's exactly what happened during its first weekend in theaters. Scary Movie beat it at the box office, with Knight's movie making a reported $54.3 million so far on a budget of around $200 million. While some might call this a failure, Amazon MGM’s domestic distribution chief Kevin Wilson offered another perspective to Variety. He was quoted saying:
