– X-it. During Linda Yaccarino’s two-year tenure as CEO of X, one question dogged her leadership: how much power did she actually have?
While Yaccarino led the social media platform as CEO, often it seemed the real decision-making came down to owner Elon Musk, who bought what was then Twitter for $44 billion in 2022. Musk was an incredibly active presence on the platform, interacting with users, shifting the algorithm in favor of his content, and giving a sometimes minute-by-minute view into his own opinions about the platform (and American politics). He always made it clear that X was, more than anything else, his.
