
Kim Kardashian didn’t just break the internet — she practically invented it.
At least, she invented the way we use the internet today. As perhaps the original influencer, Kardashian successfully marketed herself throughout each era of the internet, so much so that she’s lost the influencer label in favor of “social media mogul.” Mere influencers aren’t modeling for Balenciaga, hosting SNL, or sitting on top of a billion-dollar shapewear company, after all.