For a brand as dominant as KTM, the past few years haven’t exactly been smooth sailing. After facing a serious insolvency case, many questioned whether the brand would even make it to the other side. After a series of loans and a bunch of restructuring, the brand somehow managed to pull through. And while KTM was busy dealing with all that, Bajaj didn’t just sit on the sidelines. Instead, it dug in.
Bajaj had already been deeply embedded in KTM’s ecosystem for years, building bikes, sharing platforms, and understanding the business from the inside out. So when the opportunity came to tighten its grip and take control, it didn’t hesitate. It struck at exactly the right moment, turning a long-standing partnership into something far more strategic. And now, we’re starting to see what that really looks like in the real world.
This is where the Bajaj Pulsar NS400 makes its debut.
