On Tuesday, a headline in The Block blared that “Apple’s crypto policy softens,” pointing to an announcement from fitness app Stepn that users can now trade NFTs directly within the app. Big, if true, as they say.
Alas, the news is not what it seems. While Stepn’s CEO gushed that his app’s new feature is the “biggest thing happening in crypto” and praised Apple to the skies, The Block’s story curiously did not seek comment from the iPhone maker itself. Meanwhile, skeptics like the founder of crypto wallet maker ZenGo threw cold water on the news, pointing out that Stepn had simply introduced a token that could be used to buy NFTs by means of Apple’s in-app purchase regime—the same arrangement long used by Reddit and others.
