Sport and fashion enthusiasts must remember that for years, Roger Federer was synonymous with Nike. The swoosh across his headband became part of his identity as familiar as his one-handed backhand or his calm presence on court.
So when the Swiss maestro swapped Nike for Uniqlo in 2018, eyebrows rose across both the tennis and fashion worlds. What wasn't known until recently is how a quiet breakfast with Vogue's Anna Wintour, a longtime friend and fashion confidante, helped him land a deal worth $300 million. And the twist? Federer never actually walked away from Nike; they walked away from him.
