Super Bowl LVII saw Patrick Mahomes and Jalen Hurts steal the show, but it was another star who captured the imagination of fans around the world - only this quarterback did so at half time.
Just moments after Rihanna ’s half time show in Phoenix, the NFL aired its annual advertisement - titled ‘Run with it’ - and it was a wonderful showcase of the future of American football and its format. Flag football is a popular, inclusive and accessible format of the game for those that love to play the game but want to avoid the physical issues that come with getting thumped around a pitch for 60 minutes.
Diana Flores, the quarterback of the dominant Mexico National Flag Football team, is the perfect trailblazing star of the NFL’s flagship advert. The cost of a 30-second commercial during Super Bowl LVII was mooted to be $7million (£5.8m) - but Flores ensured it was worth every penny.
