Diablo 4 players have already labelled the shopkeeper the "true prime evil" of the game.
One might think Lilith would be granted the prestigious title of "true prime evil" from the Diablo 4 player base. But no, they're busy worshipping her and asking to be stepped on instead (we all knew it was going to happen), so that title has sadly fallen to the in-game shopkeeper who offers up DLC and add-on items to players.
