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PC Gamer
PC Gamer
Jody Macgregor

Diablo 4 has made over $150M from microtransactions, achieved over $1B in lifetime revenue

Diablo 4 sorceress wearing a ice-themed skin on a dark background.

As spotted by Gamepressure, the LinkedIn profile of Harrison Froeschke made for some interesting reading—at least, before he realized and hid it. As the senior product manager on Diablo 4, Froeschke had good reason to boast about the action RPG's profits, and to be more specific than usual about how they broke down.

As Froeschke wrote, his role at Blizzard included "Leading the monetization strategy of the store cosmetics, pricing, bundle offers, personalized discounts, and roadmap planning which have driven over $150M MTX lifetime revenue" as well as executing "every step of game sales since game pre-order to the first expansion by configuring and collaborating with other teams resulting in over $1B total lifetime revenue".

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