For years now, Nvidia has totally dominated the consumer GPU market, not only because it has very powerful graphics cards with incredible raw rasterization performance but also due to its robust feature set and ecosystem, the crown jewel of which has always been DLSS.
This upscaler, which allows players to render games at lower resolutions but upscale them to their screen's external output, is considered to be one of the best technologies ever created for gaming. It also prompted AMD to follow up with its own FSR, giving non-Nvidia users some of that great upscaling tech as well.
