The North American International Auto Show in Detroit is returning to its original January slot after a two-year experiment with a September schedule. Organizers hope that the shift will revive attendance and attract both consumers and car companies.
The decision to move the auto show to September was an attempt to create a more immersive outdoor experience and entice more visitors. However, the move did not yield the desired results, with dwindling attendance and a lack of new model debuts. Car companies found that they could showcase their new offerings through cost-effective virtual events, which did not have to compete for attention amid a flurry of other announcements at crowded auto shows.
