Every so often film photography becomes fashionable. It has happened before since it was replaced as the primary photography technology, and it is having yet another resurgence now. This time, it is the younger generation – those in their teens and 20s specifically, many of whom wouldn't have grown up with film but have seen it all over their social feeds.
Yoshiteru Hanabusa, the Japanese camera store owner of Komehyo, discussed the increase in film popularity during a radio interview, stating that he has seen an increase of 50% in film camera sales over the past year. He has seen an increase in compact cameras such as Contax, Ricoh, and Minolta and interchangeable lens cameras such as Leica, Nikon, and Olympus. He stated that these brands have been the most popular and are often considered the best film cameras available.
