Microsoft needs to wrestle either Call of Duty or GTA 6 onto its subscription service if it hopes to make its gaming division sustainable, according to former senior public relations lead Brad Hilderbrand.
Coming off the closures of four Microsoft-owned studios, Hilderbrand blogged about where the mega-corporation can go from here in the wake of its exorbitant Activision Blizzard buyout and muted Xbox Game Pass growth. Hilderbrand speculates that almost every game that launches into Game Pass "badly misses its sales goals," despite seeing a temporary boost from being the hot new thing.
