Having recently released on Xbox via ID@Xbox, with support for Xbox Play Anywhere, the retro-styled Old West shooter has been steadily expanding its reach. Over the holidays, it was also made free on the Epic Games Store as part of Epic’s festive giveaway lineup.
At first glance, that kind of free release isn’t really thought of much. However, in this case, it appears to have had a weird and unexpected knock-on effect. During the same period, the game saw a noticeable boost in Steam sales, suggesting the Epic giveaway worked less as a substitute and more as a high-impact promotion.
