Athletes of all kinds are helping to change how the rest of us view and interact with cannabis. Their collective contribution has been key to abolishing the stigma toward cannabis users while normalizing its use and consumption. Light years from the stereotypical stoner of the 1970s, elite athletes are pushing the envelope and some are opening new markets and business opportunities for cannabis entrepreneurs and companies.
NFL and NBA icons Calvin Johnson, Al Harrington, Ben Wallace, Ricky Williams, and Rob Sims attended the recent Benzinga Cannabis Capital Conference in Chicago where they sat on a panel moderated by High Times VP of content, Jon Cappetta.
