It would be easy – and much more cost effective, not to mention sustainable – to cancel fashion weeks entirely and replace them with one big look book from every brand. But aside from being no fun at all, doing so would miss the point in the bi-annual shows entirely. Less about the items soon to be on sale, fashion week is about the designer’s vision, the mood and spirit of the brand and a conversation of how that mood will change in the seasons to come. The shows immerse buyers, press, influencers (and now, Tik Tok stars - many of whom appeared on several front row seats), in the brand’s vision, through the spectacle of a runway.
For autumn/winter 2022, some designers have taken an optimistic outlook, casting off the drab loungewear of the pandemic and replacing it with glitz, glam and joie de vivre. Others stepped forward with caution, mindful of the items most of us are likely to want to cling onto next winter, like sportswear influences, cocooning layers and snug but stylish comfort wear.
