Temperamental is the first word that comes to mind when I look back at this year's edition of 3daysofdesign. This is mostly because of the unexpected rain showers and blue-sky sunshine that alternated throughout my stay in Copenhagen, keeping things interesting and outfits... layered, but not just because of that. Themed Make This Moment Matter, the latest iteration of the city-wide festival encouraged "a collective recalibration from 'more' to 'meaningful,'" explained managing director and CEO Signe Byrdal Terenziani.
In doing so, it confirmed a suspicion I have had for a while: that aesthetics alone are no longer enough to captivate the audience's shrinking attention span, especially with hundreds of activations happening at the same time. Instead, what true great design calls for today is something less obvious and slightly more visceral and unpredictable: emotion.
