'Urban Aunt' is the latest interior trend to take over our social media feeds, and like the other viral trends that personify a look, (think Coastal Grandma, or my personal favorite for 2023, Tomato Girl), it's not just an interior design fad, it's a whole lifestyle. We love the interior design trend - it's maximalist, eccentric, and celebrates texture, and decor, all the while championing the idea of the home as a space for entertaining.
But what exactly is it and where has it come from? We speak to the interior designers who specialize in Urban Aunt aesthetic to get to the bottom of this exciting viral sensation. In doing so, we hope to give you an idea of how you can invite the Urban Aunt look into your own home.
