Marigold flowers and Manglish on shirts, Malayalam compound words on tees, the aksharamala mundu, regional micro fauna artifacts..…Onam comes with a dash of pop, especially with versions of Malayalam typography.
The Malayalam alphabet shirt, launched earlier this year, donned by influencers, found instant connect with youngsters. Designed by SQ (Style Quotient), which has an outlet in Panampilly Nagar,Kochi, the shirts in blue on white and black on off-white combos are set to expand the colour palette. “Alphabet print in red is in the offing,” says George Thomas, founder, SQ, adding that Manglish, a combination of Malayalam and English letters, and Malayalam words written in English like, evide va (come here) will be on shirts soon. Special for Onam is their Jemanthi collection with bright orange marigold flower prints. The flower is used generously during the festival to make Pookalam or flower carpets and is used in home and temple decoration. Screen printed and in limited numbers the shirts are attractively priced at ₹1100-1300.
