Get all your news in one place.
100's of premium titles.
One app.
Start reading
International Business Times UK
International Business Times UK
Teddy Cambosa

Designer 'Fixes' Jaguar's New Logo in Viral TikTok with 2.2M Views—Outperforming Jaguar's Own Post

A viral TikTok video has thrown Jaguar's rebranding effort into the spotlight, with a designer's alternate take on the iconic luxury car brand's controversial new logo amassing 2.2 million views. The video, shared by Allan Peters of Peters Design Company, critiques the brand's attempt to modernise while transitioning to the electric vehicle market, a move some have labelled "woke" due to its departure from traditional heritage branding.

A Fan Fix Outshines the Original

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.