“Uncertainty” is the word of 2025—whether its macroeconomic uncertainty, geopolitical uncertainty, policy uncertainty or technological uncertainty. “We’re all navigating choppy waters,” said Kevin Bethune, founder and chief creative officer of dreams • design + life, a “think tank” focused on design and innovation services, at the Fortune Brainstorm Design conference in Macau on Dec. 2.
In a presentation delivered to Fortune’s audience, Bethune argued for a nonlinear approach to design and innovation. Part of that approach is diversity: “We work hard to bring disparate disciplines around the table to problem solve the future in uniquely different ways, together,” he said.
