Longtime rug stalwart Loloi ventured into home furnishings late last year with the launch of its sub-brand, Joon Loloi. Now, the fledgling label is hitting a major milestone: its first-ever designer collaboration, a partnership with renowned interior designer Heidi Caillier.
True to its Loloi lineage, the recent collection leans largely rug-centric, boasting 22 floral-filled, vintage-Scandi-inspired designs, complemented by 20 coordinating pillows. “My collection is more aligned with my philosophy that the rug should really be the grounding element of a room,” says Heidi — or, as she puts it, “the ‘supporting character’ to the design story.”
