
Hayley Menzies’ path to fashion was anything but conventional — winding through London’s underground rave scene, running a nightlife business, and training in yoga in Thailand. It was during these nomadic, free-spirited years that her distinctive bohemian aesthetic began to take shape.
In 2011, Hayley launched a stall on Portobello Road, selling a tightly curated edit of pieces she created in collaboration with artisans she encountered on her travels across Asia. Scarves quickly became her signature. Fast forward nearly 15 years and, despite navigating challenges such as Brexit and Covid — hurdles only fellow business owners can truly appreciate — she has grown her label into a successful brand synonymous with the free-spirited, confident attitude Londoners are known and loved for.