
Saudi’s oasis region of AlUla, a county the size of Belgium, has been a big part of the country’s cultural tourism drive, notably with Desert X AlUla, a Coachella import looking to showcase site-specific forms of land art against an ancient backdrop of sandstone cliffs and tombs peppered with petroglyphs. In the field of design, the focus has shifted from these ambitious responses to the landscape to a deeper look at what can be done with AlUla’s own histories of craft.