Wybe Magermans is the director of strategy & growth at WMH&I, an award-winning branding agency embracing creativity shaped by insight and intuition. Beginning his career as an architectural designer in the Netherlands, Wybe went on to work with agencies like Fitch and Pearlfisher before joining WMH&I, where he has since influenced iconic brands such as Carlsberg, Absolut, and Amazon.
In 2024, Wybe’s work was recognised by Campaign, which saw him selected as one of their 40 Over 40. As part of our 5 Questions series, I caught up with Wybe to discuss guilty pleasures, the emptiness of design language and the future of the creative industry.
