Perhaps you already have a sense for this, but design editors plan for December way, way in advance. The first holiday-themed preview on my calendar this year was in July; I was already flagging gift ideas next to my air conditioner during a NYC heatwave.
And so there’s a different level of excitement for us when we finally publish those long-awaited stories — especially our holiday gift guides, a special pride and joy. It also means the energy is high in November as brands launched last-minute products and designers unveil well-timed collaborations.
