Dermot O'Leary was left flabbergasted on Monday's This Morning as he witnessed Lizzie Cundy taking a shower in her swimwear.
During the latest episode of the ITV daytime show, Dermot and his-cost Alison Hammond invited Alice Beer into the studio to discuss solar panels.
Alice announced: "Outside, we've got a solar shower..." as Alison quipped: "This is the best bit!"
Alice continued: "Lizzie Cindy is about to take her kit off to get under the solar powered shower."
"This is your moment babes!" Alison told her as Lizzie stood outside the ITV studio in a red swimming costume with a matching sarong and stilettos.
"I'm getting in, I can't wait, I'm so hot!" she said before adding: "Can I introduce you to my assistant who's going to help me strip."
A woman then appeared on camera and helped Lizzie take her sarong and microphone off.
"It's like Baywatch!" Alison, 47, blurted out as Lizzie stepped into a small paddling pool still wearing her stilettos.
As she turned the water on and began showering herself, Alice joked: "This is not my item anymore! This is a whole different item!"
Lizzie continued showering herself as Dermot looked rather baffled at what was going on.
"Can I have it? Can I take it home?" Lizzie said of the shower once she put her mic back on.
"That's the least we owe you today!"? Dermot said, as Alice joked everyone would get a free Lizzie with every shower they buy.
As the segment came to an end, Dermot turned to Alison and said: "I'm quite confused by what just happened there!"
This Morning airs weekdays at 10am on ITV and ITV Hub.