Even if an athlete’s talent comes from within, having quality athletic gear doesn’t hurt. Thus comes a new venture from sports legends Derek Jeter and Wayne Gretzky known as Greatness Wins, a premium sportswear brand made by athletes, for athletes.
The brand sprouted from UNTUCKit founder Chris Riccobono’s frustration with finding quality athletic wear that felt great and fit better. So with the help of three iconic athletes also including ballet dancer Misty Copeland, the team is set to prove that greatness does win — when you have the right thing to wear.
