The team at Derby doughnut bakery Project D are competing for a spot on the shelves of at Aldi.
The business has grown rapidly in recent years, creating dozens of jobs, opening shops across the Midlands and extending its deliveries across England and Wales.
Max Poynton and Jake Watts – who are still only 29 – launched the business with friend Matthew Bond in 2018 after travelling the world “in search of the perfect doughnut”.