Depop seller Remass is set to pop-up in Oxford Street this weekend expecting to sell thousands of its key sustainable pieces in the UK’s most iconic shopping destination. The brand’ s two-day residency with the hyper digital retail chain Sook, will see the brand, more often associated with online sales, hit the high street hard with DJ sets, a photobooth and a sponsorship with shots brand Jägermeister and collaboration with UK drinks brand White Claw.
Remass has achieved the top spot status on the peer-to-peer fashion sales app Depop for the last three months. Now it wants to use the store to deliver an eccentric IRL shopping experience for its dedicated fans.
Remass founder, Danielle Mass, 25, said: “The high street is not dead. While Generation Z make the majority of their purchases online, they are still hungry for experience. We're not used to pop-ups and we’re not used to IRL selling, so for us this event is about cementing our brand even further, meeting our customers and having fun.”
The shop will also feature a free bar, sponsored by shots brand Jägermeister.
