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AAP
AAP
Business
Kaaren Morrissey

'Right strategy': retailer backs itself after big loss

Myer has posted a big loss for 2026, blaming cost of living pressures for poor sales. (Jay Kogler/AAP PHOTOS)

A leading department store chain has dropped its worst annual loss in close to 10 years, after shoppers pulled back on spending because of cost-of-living pressures.

But Myer is sticking to its transformation plan, as it banks on its standing as the go-to place for gifts to lift its fortunes going into the busy Christmas holiday period.

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