Just when you thought it couldn't get any more popular, Denuvo developer Irdeto has announced the anti-cheat software's newest feature, TraceMark for Games, a tool that will let developers add a unique identifier to game footage. The technology will in theory allow developers and publishers to identify players that are leaking game footage before release, and can be set to be visible or invisible to the user so you'll have no idea if the game's using it or not.
Lest it need introduction, Denuvo is DRM software found in many big-budget PC releases. It's popular with publishers like Capcom for the obvious reasons, and generally unpopular with players, some of whom believe it negatively affects performance (which Denuvo of course denies) and resent its online check-in requirement.
