AHMEDABAD: Come winter you may find branded jeans made of blended fabric and not pure cotton. To address the issue of high prices of cotton and other raw materials and unable to pass on higher prices to their customers, a few denim manufacturers are taking to value-engineering denims by blending in other fibres. Cotton prices have gone as high as Rs 97,000 a candy at a time when manufacturers are facing other inflationary pressures as well.
Vinay Thadani, CEO, Vishal Fabrics Limited, said, “As cotton prices have gone up, we have begun moving towards blending other fibres such as lycra and polyester with cotton to reduce costs. Against 5% of our product portfolio, we are now aiming at 12% of our product mix being blends. Denim manufacturers are compelled to find cost-reducing measures.”
