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Axios
Axios
Politics

Polititicans must recalibrate Latino outreach, Univision exec says at SXSW

Univision Greg Casar SXSW Donald Trump

Polititicans must commit to tailored, economically focused messaging to win Latino voters in the 2026 midterms, Univision executive Ignacio Meyer said Saturday at Axios House at SXSW.

Why it matters: Latinos — the up-for-grabs voting force that could decide 2026's razor-thin congressional battles — propelled President Trump's 2024 victory with record GOP support, about 48% nationally.

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