The Democratic National Committee plans to commemorate the two-year anniversary of the Dobbs v. Jackson Women’s Health Organization decision by announcing that they’ve invested a low seven figures into an outreach campaign aimed specifically at female voters in swing states who are considered less likely to vote.
The campaign, first reported by CQ Roll Call, is yet another indication that Democrats are pinning their hopes on abortion access as a winning issue in 2024.
It’s part of a larger push by Democrats up and down the ballot to highlight reproductive rights: From ads in publications with high women’s readership to billboards targeting House Republicans in swing states, Democrats are marking the Dobbs anniversary by reminding voters that justices named by former President Donald Trump were responsible for ending the constitutional right to abortion access. Vice President Kamala Harris and first lady Jill Biden will promote that message as well in campaign stops in Senate battleground states this week.
