WASHINGTON — Nick Ahamed has seen both the potential and the challenge Democrats will face next year when they invoke former President Donald Trump’s name on the campaign trail.
The deputy executive director of Priorities USA, a Democratic super PAC, was conducting research this month on Americans who had never cast a ballot before voting for President Joe Biden in 2020.
One of the findings was particularly glaring: When presented with a message about Trump and the Jan. 6 attack on the U.S. Capitol, Ahamed said white voters in this group ranked it the third-most effective out of 25 overall messages. But voters of color ranked it 16th — a racial divide that persisted on other questions about Trump.