American Bridge 21st Century, a prominent Democratic opposition research and media group, is set to kick off a $20 million advertising campaign targeting working-class women in Pennsylvania, Michigan, and Ohio. This campaign marks the first new series of ads launched since President Joe Biden withdrew from the race and Vice President Harris took over his campaign infrastructure.
The advertising rollout, consisting of television spots, digital ads, and direct mail, is strategically aimed at a crucial constituency in the three states that the Biden-Harris campaign has identified as pivotal for securing 270 electoral votes.
